Etta Loves x Liberty Reversible Sensory Playmat (suitable from birth)

Tummy time becomes something truly special with this thoughtfully designed reversible playmat, where the timeless beauty of Liberty fabric meets the science of how babies see and learn.

Created through a collaboration between Etta Loves and Liberty, this isn't just a pretty mat - it's a developmental tool crafted specifically for your baby's visual journey through their first year.

One side showcases Fairford Shadow, with its enchanting florals and dancing berries scaled perfectly for newborn vision from birth to around four months. As your little one grows and their sight develops, simply flip to Wharfedale Meadow - a captivating wildflower design that comes alive with the colours and details babies begin to perceive from five months onwards.

 Each pattern has been purposefully reimagined through the lens of infant vision research, creating visual stimulation that encourages babies to lift their heads, push up on their arms, and reach forward during tummy time.

The lightweight padding provides comfortable cushioning without bulk, whilst the practical design rolls neatly with its matching band, making it wonderfully portable for visits to grandparents or days out. You can feel confident knowing that every moment on this mat supports crucial developmental milestones - strengthening neck and shoulder muscles, improving visual tracking, and building the foundation for crawling.

Whether for your own nursery or as a thoughtful gift, this playmat brings together heritage craftsmanship, developmental science, and genuine practicality. Give your baby a beautiful space to grow, explore and discover their world.